As regards to Marketing Innovation, without effective promotion, Content marketing does not make any sense. Lots of people are spending significant time and effort to create content with the hope that their content get known driving conversion.  Promotion remains key when it comes to content marketing and to help you enhance your performance, below is a set of content promotion tools:

FACEBOOK ADS
Facebook ads are ideal for quality content sharing. Facebook much knows everything about everyone and so it represents an opportunity for one to create a hyper-relevant audience just like with Twitter, and probably even better.

BUZZSUMO
BuzzSumo is good at three things. Top Content tab where competitors’ blog URL can be inserted into the search bar and to quickly find out the best content is for that blog; content shared by my ideal audience. From there, I can produce an even better article. This software enables users to quickly find top influencers are for a certain subject to create a list of people that I want to mention in blog articles, looking forward to connect them. Finally BuzzSumo has the ability track of when each new article is published online and the number of times it is shared. More real-time than Google Alerts, BuzzSuma provides a lot more information about who shared it and where it was shared.

TWITTER ADS
Twitter ads are easy to use and set up. If your audience is on Twitter, you should seriously think about using Twitter ads. You can segment your audience according to keywords, hashtags, followers etc. You may really fine tune your audience to find hyper-relevant people and make them share your content at great rates which are totally flexible and determined by you.

CONTENTMARKETER.IO
ContentMarketer.io allows you to paste the URL of the article you wrote and seconds later, it generates a list of all the email addresses, Twitter handles, and contact forms for you. It then provides you with proven templates that you can load, customize and send out to everyone, hence increasing response rate.

BUFFER
Buffer allows users to add all social media profiles to the account, and when they add something to share, it is possible to select which accounts to share it. So instead sharing it 10 different times, it can be uploaded and shared on 10 places at once. Users may also program the times that the content will be shared for each channel (at times where audience is more active. Buffer also provides users with insights about which posts were the most successful.

ZAPIER
Zapier allows the connection of several programs together to automate what they do. It allows adding things automatically to Buffer when they are correctly tagged in a Slack chat group. This helps in promoting friends even if users are busy working on a project that day and do not have time to check Slack until later on.

STUMBLEUPON
StumbleUpon is a great service that is very easy to use. You just log in, add a page, choose category and submit. The big work is done by StumbleUpon.

ZEMANTA
No matter the size of your blog, your aim is to drive more qualified traffic. Zemanta is one of the best paid tools for content promotion. Articles can be added to their feed and they get promoted on contextually relevant sites, blogs, other articles, and help find places where your customers are hiding. Zemanta’s advantage is that it has a really big network.

OUTBRAIN
Outbrain and Zemanta have a lot in common.  Their network includes over 500 million people audience by way of related articles on highly relevant blogs and news sites. Outbrain can drive traffic to your site from some really high profile websites – giving you more qualified traffic. (615 words)

More on this topic:

http://www.socialmediatoday.com/marketing/wmharris101/2015-07-02/12-hottest-tools-content-promotion?utm_content=bufferd5cce&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer