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Marketing Innovation: Do’s and Don’ts for Signing Off on an Email

On top of being a key component of Marketing Innovation, email signatures stand as powerful, low-cost, high-return marketing tools for any organization. If made use of in an effective manner, email signatures help to optimize brand awareness hence serving as a cognitive flag for visibility maximization. So, it is of utmost importance to adopt the right strategy when it comes to signing off on your email. Below is a list of ABCs regarding email signatures:

No use of quotes in your emails
No use of oversized corporate logos
Include your contact details and title, make it simple

To help you out regarding a good email signing off strategy, take the best out of the list below (commentary and notes from experts):

Best – Totally safe, universally used and highly recommended.
My Best
– A bit pretentious.
My best to you
– Outdated.
All Best –
Harmless.
All the best
– Commonly used and recommended.
Best Wishes
– More convenient to a greeting card but can be used.
Bests
– A little too fussy. 
Best Regards
– More formal, recommended.
Regards
– Fine and helpfully short. Highly used.
Rgds
– Can be sent from phone Okay. Too familiar.
Warm Regards / Warmest Regards
– Meant for business emails or for a personal email to someone you don’t know so well, meaning thank-you.
Warmest
– Can be used for personal emails, for occasional exchanges.
Warmly
– Can be used among colleagues.
Take care
– For personal emails.
Thanks
– Appropriate, can be used.
Thanks so much
– For business relationship in response to time and effort deployed.
Thanks!
– In the right context, harmless.
Thank you – More formal than “Thanks.” Can be safely used.
Thank you!
– Can be used in the right context.
Many thanks
– Used for appreciation of time and effort deployed.
Thanks for your consideration
– A little bit pretentious. To be avoided.
Thx
–Gaining momentum.
Hope this helps
– Can be used when help is offered.
Looking forward
– Showing your eagerness to meet with the recipient.
Rushing / In haste
– Harmless in rush hours when you lack time to proofread.
Be well
– Not suitable for business emails.
Peace – In some contexts, depends on your interlocutor.
Yours Truly / Yours / Very Truly Yours
– To be avoided. Feels like a letter to your pen pal.
Sincerely / Sincerely Yours
– Can be used for formal business correspondence.
Cheers!
– Can be used, depending on your correspondent.
Ciao
– Only in informal personal emails.

Your name – Should be concise and avoid using initials.
Initials – Only if you know your recipient. Can be used for business emails for frequent exchanges
Love / Lots of love / Hugs / XOXO
– Too familiar. Harmless at business level, where hugging is common.
Smiley face
– Increasingly accepted.  Harmless. 
High five from down low
– To be avoided.
See you around
– Green light!
Sent from my iPhone
– Widely used to explain concision and typos. 
Typos courtesy of my iPhone
– Outdated. 
Sent from a prehistoric stone tablet
– Occasionally, get bored quickly.
Please consider the environment before printing this e-mail.
– Better not to use.
vCards
– Harmless.
Lengthy disclaimers
– Be concise!

More on this topic:

http://www.forbes.com/sites/susanadams/2013/09/27/57-ways-to-sign-off-on-an-email/