Being a must-have component of a successful Marketing Innovation strategy, Twitter Marketing proves to be an essential driving force accountable for today’s ever-changing marketing landscape. Not only is this powerful tool widely used by digital marketers as a platform for the promotion of their content and lead generation, it has also been endorsed by them as strategy-driven tool geared towards SMO (Social Media Optimization) and Online Marketing. To help you achieve your marketing goals, below is a list of Top Tips to boost your number of Twitter followers. In any case, you should:

BET AND GO ALL-IN ON YOUR PROFILE
Your profile stands as a showcase of who you are, what you do and market, and to improve it, add a clear compelling cover photo or beautiful graphics. You may also wish to add text to promote what you have to offer. Twitter recommends 1500 pixels wide x 500 pixels high JPG, GIF or PNG-format images (not animated GIFs). In case of brand promotion, it is advisable for you to make use of a logo. An important feature would be to add a 160-character max bio to provide a brief overview of yourself (areas of expertise, personal interests etc.). Finally, to make your profile more attractive, just pin an eye-catching visual tweet at the very top of your stream. Most important, keep your Twitter profile updated with daily tweet activity (at least one tweet every day).

INVITE FOLLOWERS
To perform successful Twitter Marketing, you must invite followers by placing Twitter invitations wherever possible to broaden your reach and maximize visibility. How? By adding invitation call-to-actions in your email signature, header or footer of your website, blog underneath your posts, newsletters, confirmation emails, your other social networks among others.

SOCIALIZE
Increase engagement through Twitter Chat and perform searches to reach people with matching interests using FollowerWonk. Another way would be to connect with people who have tweeted content which you found interesting and try to engage interactions by way of conversations. Do not hesitate to reply to comments within your areas of interest and to follow your LinkedIn connections. Also, be responsive and show gratitude by thanking them.

FOLLOW TO GET FOLLOWED
Find people and follow them, but unfollow people who have not followed you back. Here is a list of useful tools to help you out in your process: TweetStork, WeFollow, FollowerWonk, Twellow, Twiends and ManageFlitter.

Moreover, you may also ‘spy’ followers of your competitors and follow some of them according to their relevance.

SHARE INTERESTING TWEETS
Always tag your posts with popular hashtags to broaden reach. Don’t mind asking regularly great and relevant questions to strike up conversations. Another useful way to share interesting content would be to tweet famous people’s inspiring quotes to trigger comments and increase engagement. Be sure to adopt ‘Flock to unlock’ strategies through teasers featuring special offers to be unlocked once tweeted x number of times. Finally, try to offer Twitter Exclusive Deals by way of discounts or coupons.

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